Radical Inauthenticity

Interesting article on "the Church of self" - an excerpt:

As usual, the Bard of Avon got there first. In “Hamlet,” Shakespeare puts the mantra of authenticity into the mouth of the ever-idiotic windbag Polonius in his advice to his son, Laertes: “To thine own self be true.” This is just before Polonius sends a spy to follow Laertes to Paris and tell any number of lies in order to catch him out.

And who, finally, is more inauthentic than Hamlet? Ask yourself: is Hamlet true to himself, doubting everything, unable to avenge his father’s murder, incapable of uttering the secret that he has learned from the ghost’s lips, and unwilling to declare his love for Ophelia whose father he kills? Hamlet dies wearing the colors of his enemy, Claudius. We dare say that we love “Hamlet” not for its representation of our purportedly sublime authenticity, but as a depiction of the drama of our radical inauthenticity that, in the best of words and worlds, shatters our moral complacency.